Rebranding Guide

REBRANDING GUIDE

If you are in the process of rebranding or creating a new logo please read below!

This is the truth. You can design the best logo and think it is the coolest thing ever, but if you can’t put your logo on any product without changing your logo or the product being crazy expensive, then your awesome logo is useless.

To start, there are people that create logos and people that brand things. If you are in the process of re-branding I would recommend talking to experts in both fields to make sure you get the perfect logo that you can use consistently across all your branding.

The reason for this is because the purpose of a logo is to make your product or service recognizable and identifiable to your clients. Your logo is supposed to convey trust and subconsciously make your clients want to buy your product or service because they know what your logo and company stands for. Additionally, if your logo changes and is different on all your products or marketing efforts, then your logo is less likely to stick in the minds of your clients.

The reality is that most people don’t consult with a branding expert and when it comes time to put their logo on products, they find out that their logos colors, fonts, thickness, or layout needs to change in order for them to create a product that fits within their budget.
If you are in the process of creating a new logo, send me over your new logo before it is finalized and I will give you a free audit on what needs to be changed in order for you to make your logo and branding consistent across anything you do.

Physx promotions doesn’t just sell custom apparel and promotional products. We help our clients make their brand consistent across everything they do and help them come up with creative ideas so their brands stand out from their competition. Feel free to reach out if you would like a free logo audit, ideas, etc.